I would agree with DavidJames who says,
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"I've always been told to keep it under 10 words and no more than 2 syllables..."
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because if you keep it under '10 words' it is always better
Sure, under 10 letters is ideal !
but recently a three word 16 letter domain name sold for over $100,000
Then again your example of 'as seen on tv .com' is excellent
... only thing that is a little funny is when you put the first 2 words together you could get more traffic than you wanted
