Black Hat and gray hat
What is black hat and gray hat seo?
Black hat SEO refers to the use of aggressive SEO strategies, that focus only on search engines and not a human audience, and usually does not obey search engines guidelines. It try to outsmart search engines and bring organic traffic to their websites without following any rules, but breaking them instead.

Grey Hat SEO is the practice of using technically legal methods to improve your site rankings, but which are ethically dubious, and could one day become black hat. Think of it like legal highs.
- Black Hat SEO tactics are disapproved practices that increase page rankings in a SERP by going against that search engine’s terms of service. Black Hat techniques range from keyword stuffing, using unrelated keywords in page content, and invisible text to doorway pages, page swapping, redirects and content automation.
- Grey Hat SEO, on the other hand, is SEO practice that remains “ill-defined” and/or “ill-advised” by search engine published guidelines and which can be disagreeable. In essence, it’s Black masquerading as White. For example, click bait. Click bait refers to a practice where someone posts something like an eye catching link or piece of content that encourages a reader to click and read more.
Black hat seo refers to the technique that is basically used to get higher search engine. They mainly focuses on only search engines and not upon the human audience. They include some of the techniques in them such as keyword stuffing, link farming, hidden text, etc.

Gray hat seo technique is for computer hacker or the computer security expert who may be sometime violate the laws or typical ethical standards, but does not have malicious intent typical for black hat hacker.

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