Brand to be based on different users
#1
language system begins to ascend to the stage of history after 00, our discourse system is also changing. Instead of always talking about shelves as we used to, we choose to communicate in a more earth-loving, Internet-based way, and we become more socially conversational. Brand to be based on different users, choose to speak. The
second element has a two-dimentional language system, literary and art youths have the way of speaking young people, and the young people have popular online terms. Take Liquor White Wine as an example. It is positioned as a high-end liquor brand for young people. It fully understands young people's lifestyle and communicates with
young people's discourse system. With young people's social identity and cultural ties, People's liquor, and young people into one. Channel changes in channels is to enhance the efficiency of communication is the most important part. In the past, companies only cast an ad on CCTV, product sales immediately rose. Nowadays, the Internet media has become more and more important. Online channels have become an important frontier. It has even escalated to the new online and offline retail formats.
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