02-06-2018, 11:09 AM
(This post was last modified: 02-06-2018, 11:15 AM by michaeltim.)
Broad Match = It allows the ad to show when the keyword is present anywhere within the search query .Also, its show for all close variants of the term as well as synonyms.
Phrase Match =This keywords must be present in the search query in the same order as mentioned by you.Also shows for the close variants but not for synonyms.
Exact Match = Its means your ad will be shown only if your search query exactly matches your bidded keyword.Also, show for close variants and also include any reordering or rephrasing of the word, as long as the meaning doesn’t change.