flooring industry
#1
Solid wood flooring industry development, initially based on a large number of resources on the basis of consumption. In the early development of solid wood flooring, immature market porch flooring material consumption concept, resulting in the vast majority of enterprises to develop high-quality materials as the main means of market competition, and rely on price strategy to expand sales quickly, completely ignoring the corporate brand building and service follow-up The Coupled with the time the enterprise is limited to equipment and technical problems, the output rate is generally low.
With the awareness of domestic laying wooden deck directly on ground and foreign resources to enhance the protection and the excessive development of high-quality wood species, solid wood flooring companies in the choice of space on the material is getting smaller and smaller, previously high-quality materials and low-cost sales parallel development model is not suitable The current overall environment.
In the solid wood flooring market into a relatively mature today, enterprises face how to build deck railings the fierce competition in the domestic market, part of the solid wood flooring enterprises in technological innovation, product innovation, marketing innovation, management innovation, channel innovation and other efforts to build a strong brand; Enterprises will turn their attention to the international market, seeking to open up new space for development.
But with the resource factors such as the increase in manufacturing costs, solid wood flooring enterprises in the international market competitive advantage will be limited; the other hand, from the entire industry chain layout system, solid wood flooring companies are mostly in the low-end, no Self-brand, the lack of core technology, leading enterprises in the future of the how to make an inexpensive patio floor on elevated lumber international market competition lack of stamina.
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