marketing composite fence model
#1
meet the pre-sale, sale and after-sales service, the formation of product advice, installation, after-sales visit customers, etc .; 4, information center. Industry, home improvement, floor fashion and other multi-faceted communication platform. Why do 4S marketing center? A person in charge of sales or up to the floor that: 'At least it can play three roles. One is to reduce the visit rate in the past small shop, category, color, style is also less,composite decking spacing requirements
some local owners look 3 to 4 times Only willing to sign, build marketing center, the practice
proved to have been reduced to 2 to 3 times; the second is effectively shielding the low-end competition, cut off the channel of low-end products, three or four hundred square meters of shop than their thirty or forty square meters Of the store large,price to paint wrought iron fence
no-name products forced to keep up the cost pressure, can not be copied, in addition it's less color style, the customer is difficult to choose also not go or less; third is conducive to the future implementation of intensive integration of outlets. Shengda, St. Elephant and other major
brands are all mesh-style layout, open the chain, as if more points can quickly intercept consumers,2 foot high black fence panels
such as the Elephant in Chengdu opened more than 20, Beijing more than 40, in fact This is a marketing fast moving consumer goods building mode, the drawbacks caused by this multi-site is the cost of investment is too large. 'Wood flooring itself is durable consumer goods, its first store is required to have sufficient influence, which Kind of put Construction costs, operating expenses together to build a large area, high standard 4S
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