12-19-2007, 03:35 PM
As a matter of fact DUTCHEZZ just gave you the best advice of all
You should definitely use some PPC testing
December, for me at least, has always been a slow month and all my sales go down about 20%. So, I use PPC and Adwords to increase sales. Also, this way you can see what products will actually sell and what products dont. Just because you have a lot of products that does not mean people will buy. I learned the hard way. Sometimes you put in time and money and get 'zippo' for all your efforts and then sometimes you develop a winner
... so go with advertising campaigns because it will be the only way to find out.
Good call DUTCHEZZ
You should definitely use some PPC testing
December, for me at least, has always been a slow month and all my sales go down about 20%. So, I use PPC and Adwords to increase sales. Also, this way you can see what products will actually sell and what products dont. Just because you have a lot of products that does not mean people will buy. I learned the hard way. Sometimes you put in time and money and get 'zippo' for all your efforts and then sometimes you develop a winner
... so go with advertising campaigns because it will be the only way to find out.
Good call DUTCHEZZ