Can anybody tell me What is KEI ?
KEI stands for 'Keyword Effectiveness Index'. The KEI essentially helps point out which keywords are the most effective and valuable.
Thank you for the information!
KEI (keyword effectiveness index) is one of the quickest ways to find keywords that show potential - that is, those keywords which are likely to help your site attract more traffic. It looks like this: It's a scaled metric, so you'll never see a KEI of more than 100.
Keyword effectiveness index (KEI) is an effective way of finding keywords that are more likely to drive traffic to your website.