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Unlike any other analytics package, Google Analytics also provides deep integration with Google AdSense. This means you can incorporate cost-per-click pricing into this data, helping to produce an extra layer of information in calculating the return on investment for paid search. In other words, putting together the cost of getting a click with what the visitor did after arriving on your site.
Google analytics tool is one of the best tools to track the site stats and what is great too is that it's free.
Analytics used to be a great tool, but now that a lot of keywords searches are not showing up because google is hiding that data, it's becoming more and more difficult to see the full scope of your data.
Google Analytics is best tool to check website traffic nowadays. You can check visitors, bounce rate of a websites with the help of this tool.