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enter the preemptive, on the other hand strong influence of existing corporate brand pulled the threshold of new entrants into the enterprise. Today, the biggest avatar in Asia is difficult to change within a short period of time, for other companies to retreat in the wood flooring industry is not too much profit to map. 'Into weakness' -
Standardization in the face of customization, design and inspiration Seven companies based on their own established business strategy, though different but has its similarities. The icon of Daya was renamed by Daya in October 2016 and the company hopes to compete for a larger market share for the wood floor with the intangible
assets of the icon. In 2014, Great Asia Elephant in focus on the wooden floor, wood-based panel main advantages based on the layout of large home layout, but not specifically involved in the field is not clear; in 2016, completely cut off machinery manufacturing and related products, wood flooring business revenue Accounting for
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