my conjecture is that if a domain can be interpreted different ways.
the hyphen clarifies things.
eg. segment.com contains 'men' but you may be pitching a math site rather than a men's site.
whereas seg-men-t.com (stupid but just for examples' sake), it'd likely be indexed on first cut as a men's site, rather than 'segment'.
er, but i defer to the SEO gurus...
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Originally Posted by zach
(although different theories exist, I really don't see why a search engine would need a hyphen to identify keywords).
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