I see your point about four letters being brandable, but it sure seems like you need something to start with that's catchy. Bebo is pretty catchy, while guwy isn't. In fact, when I was typing this, I had to scroll up to remember what the four letters were.

Hmm.. maybe you could turn it into something related to being gooey....

That is what it makes me think of now. Although it is not a word, and not easily remembered so it might be difficult.

Or is it more like guy-wy ....something to do with wifi ...dunno about that word lol!

Is is about guys and men? That 's what it sounds like to me.

Could be that, too, Grace. It could actually mean a lot of things and it's a bit vague ...I'm not certain why a $100 evaluation has been put on it.

$100 value on that name seems too high for me.

Nice thought.
But IMO max xx.
Bcoz it is not so easy to spell like sedo or bebo

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