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Old 11-19-2006, 01:56 PM   #11 (permalink)
Dave Zan Dave Zan is offline
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Quote:
Originally Posted by LyricB View Post
Good point. I remember once seeing an ad in Writer's Digest which pleaded with editors and writers to remember that the word "Kleenex" is copywrited.

That's trademark.

The article below may also interest you:

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Marks are adjectives, and should be used only as such. Marks never should be used as nouns or verbs. Nor should marks be pluralized, or used in the possessive form. Non-adjectival uses of marks, over time, can result in genericness, or a finding of unintentional abandonment, even when such use emanates from the public, rather than a trademark owner.

Kleenex is an example of how the public has made a generic noun of the Kleenex trademark to describe facial tissues. Using the word, "brand," after a mark, and before the generic product name, helps guards against non-adjectival use. Adding a generic term for trademarked products and service marked services, helps as well. For example, to help guard against the public continuing to use the word Kleenex as a generic noun for a facial tissue, Kleenex has started making themselves known as Kleenex brand facial tissues. This makes the trademark Kleenex an adjective for the brand of facial tissues.

Goes to show trademark issues aren't as simple as some might think.
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Old 11-20-2006, 08:56 PM   #12 (permalink)
echos echos is offline
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Yes this is such an intresting article. It is no wonder the artists who make the CDs and such are so mad all the time over the trakemark issue. In my own family we have had similar issues over trakemark infringement and rights of the one who owns said trademark. Echos
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Old 11-25-2006, 05:21 AM   #13 (permalink)
LyricB LyricB is offline
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It's funny how the public can take an actual name of something and turn it into an all-inclusive term.
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Old 11-25-2006, 06:31 AM   #14 (permalink)
RedMatrix RedMatrix is offline
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It's called branding. It mostly happens with new products. The first successful maker of said product becomes the household common-name.

Anyone know the generic word to use instead of these trademarks?

Astroturf
Kleenex
ViceGrips
Pampers
Xerox Copy
Google it
Podcast
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Old 12-02-2006, 01:31 AM   #15 (permalink)
oljiaoyi oljiaoyi is offline
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so, is realtor generic for seller?
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Old 12-02-2006, 03:43 AM   #16 (permalink)
Dave Zan Dave Zan is offline
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Quote:
Originally Posted by oljiaoyi View Post
so, is realtor generic for seller?

Selling what?
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Old 12-07-2006, 03:16 PM   #17 (permalink)
LyricB LyricB is offline
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No, realtor isn't generic because it's an actual term for people who are licensed a certain way. Right?
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Old 12-08-2006, 12:43 AM   #18 (permalink)
scalamedia scalamedia is offline
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A good piece of information. Every day I take away a little bit more from this site. Very glad I popped in on this discussion. Thanks.
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Old 12-08-2006, 04:18 PM   #19 (permalink)
LyricB LyricB is offline
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I'm with you, scalamedia. Every time I click on a thread in this forum I learn something new.
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Old 12-13-2006, 04:16 AM   #20 (permalink)
penguinmama penguinmama is offline
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In case anyone missed it, NO, Realtor is NOT generic. It is a trademark for a certified, licensed, whatever member of a group.

as for these:
Quote:
Anyone know the generic word to use instead of these trademarks?

Astroturf
Kleenex
ViceGrips
Pampers
Xerox Copy
Google it
Podcast

"Astroturf" plastic carpeting? indoor/outdoor floor covering? Not sure exactly.
"Kleenex" facial tissues
"ViceGrips" locking wrench
"Pampers" diapers, of course
"Xerox" copy machines
"Google" search engine
"Podcast" digital broadcast
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