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google analytics and audience - Printable Version

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google analytics and audience - virginoilseom - 12-13-2017

What is the difference between Google Analytics Acquisition and Audience?


RE: google analytics and audience - sinelogixtech - 12-13-2017

Acquisition --> How do you acquire visitors, where do visitors come from.
Audience --> Who is your audience, how many, how often do they return, etc..


RE: google analytics and audience - drnagwaniseo - 12-13-2017

Google Audience is overview report of what is overall total visit and how visitors performed on the website.
Google Acquisitions Overview report will show you how well each channel drives conver


RE: google analytics and audience - saurabh mathur - 02-09-2018

1.Google Audience is overview report of what is overall total visit and how visitors performed on the website.It basically refers to all the traffic and their characteristics.
2.Google Acquisitions Overview report will show you how well each channel drives conver. It views where the traffic is coming from.It is data which is showing the organic sources like Google or Bing.


RE: google analytics and audience - MattHogan - 02-20-2018

Acquisition= Acquisition is nothing but the overview report that shows how well the specific channel drives the customers to convert and it also gives us an information about where the customers come from.
Audience=Audience gives us total information about visitors, that is about the time spent and also the behavior of the visitors.