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+--- Thread: How Steve Jobs Got The AppStore.com Domain and Trademark For Free (/Thread-How-Steve-Jobs-Got-The-AppStore-com-Domain-and-Trademark-For-Free)
How Steve Jobs Got The AppStore.com Domain and Trademark For Free - chenmeixin5678 - 10-12-2011
Iâm sure youâve all heard about Steve Jobs resigning as CEO of Apple. Today, I read a post that stood out among the sea of farewells and Apple nostalgia. I really didnât think I would be writing a post about Steve Jobs myself, but this is a great look at the impact domains, especially generic brands, can have on business.
In 2003, Benioff brought a few members of his executive team to visit Steve Jobs. The words of wisdom he would receive turned out to have profound implications for both Salesforce and Apple.
âYou have a fantastic enterprise application here, but youâve got to build an ecosystem.â
The Salesforce.com team took the advice to heart and developed a new technology called âApp Storeâ, where users could buy enterprise applications and run them within Salesforce.
The project ended up launching under a different name, âApp Exchange.â But, Benioff liked the App Store name so much that he purchased the domain name AppStore.com and corresponding trademark.
Years later, in 2008, Benioff was in the audience when Steve Jobs announced his own App Store. After the announcement, Benioff went up to Steve Jobs and offered the AppStore.com domain and the trademark rights as a gift, in appreciation of his help in 2003.
Apple now defends the trademark in court and uses the powerful generic brand to reign-supreme over other application platforms. Now that is a domain that is truly priceless.
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How Steve Jobs Got The AppStore.com Domain and Trademark For Free - homer7 - 03-25-2012
thanks for the story
How Steve Jobs Got The AppStore.com Domain and Trademark For Free - untitled - 04-01-2012
Well before the app boom, the domains were worthless, now anything with 'app' in it is gold
How Steve Jobs Got The AppStore.com Domain and Trademark For Free - keith8385 - 09-29-2012
Thanks for the story.But i guess he deserves it.
How Steve Jobs Got The AppStore.com Domain and Trademark For Free - RoseAnn - 06-16-2013
cool story, I never knew!