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channel in the home - qizhen0809 - 10-23-2017
moved the cheese? In the marketing line of wind from the beginning of the home experience museum will be the mainstream of the future distribution channels? Will there be an impact on traditional channels? 'Experience shop is not necessarily used to sell, and more is the essence of the brand to communicate with customers, such as some
foreign furniture experience shop selling is not furniture, but philosophy and cultural and artistic ideas. Affecting the traditional terminal sales, but more richer business sales model. 'Long Road, Tong Lan, general manager of culture that. 'It is not possible to rely on one or more experience museums, especially in areas such as Beijing.'
According to Gao Xuefeng's introduction: the current Huayi home channel in the home improvement company, online Jicai, supermarket sales of these new channels The proportion of gradual growth, and occupy a large proportion. 'Experience Museum will not replace other channels, and it will play a role in promoting the other channels.'
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