02-07-2018, 07:52 AM
Alexa is a company that measures web traffic on almost every website on the internet through their increasingly popular toolbar plugin. Alexa.com is a website that ranks websites based on traffic, so in terms of SEO, moving up or down the ranks of Alexa is indicative of how your SEO campaign is doing. If you're doing SEO right, you should get a better Alexa rank.