To be great, is to be different from others?

[Concord]

It happens to me all the time. The great results come from doing things that not many people do. If they want to acquire leads for dog training for example, they go and advertise. I go, give good posts and write something like: "Liked my post? Click here to find out more about me" or something like that. Long term value. Not many people do this.

There are many examples how this applies to real life and business. What's your view on this?