12-14-2017, 05:58 AM
In Google’s own definition, low search volume is “a status that’s given to a keyword with very little to no search history on Google.”
Because they are marked as having very little search history, Google will deem it irrelevant and will set the keyword to an inactive status so it won’t trigger your ads, particularly if you’re using these keywords for paid advertising. The problem with an inactive status is when someone types in an exact or matching phrase, your ads will not show up because of this seemingly negative label.
Because they are marked as having very little search history, Google will deem it irrelevant and will set the keyword to an inactive status so it won’t trigger your ads, particularly if you’re using these keywords for paid advertising. The problem with an inactive status is when someone types in an exact or matching phrase, your ads will not show up because of this seemingly negative label.