12-19-2017, 06:28 AM
- Black Hat SEO tactics are disapproved practices that increase page rankings in a SERP by going against that search engine’s terms of service. Black Hat techniques range from keyword stuffing, using unrelated keywords in page content, and invisible text to doorway pages, page swapping, redirects and content automation.
- Grey Hat SEO, on the other hand, is SEO practice that remains “ill-defined” and/or “ill-advised” by search engine published guidelines and which can be disagreeable. In essence, it’s Black masquerading as White. For example, click bait. Click bait refers to a practice where someone posts something like an eye catching link or piece of content that encourages a reader to click and read more.
- Grey Hat SEO, on the other hand, is SEO practice that remains “ill-defined” and/or “ill-advised” by search engine published guidelines and which can be disagreeable. In essence, it’s Black masquerading as White. For example, click bait. Click bait refers to a practice where someone posts something like an eye catching link or piece of content that encourages a reader to click and read more.