Guides on keeping the previous traffic from newly bought domain?

[penguinmama]

It is important, IMO, to have *something* there to keep peoples' attention. We saw a billboard in our area with a web address on it (nothing else, just the URL) and over several weeks, we kept checking and each time it was *available*... so finally we purchased it. However, we were unable to get the content up to snuff quickly enough and so it ended up not being so great after all, and after the year was up, we let the name go.

Of course, if I'd found this forum before that, I likely would have continued to develop it and eventually tried to sell it, instead of just letting it go.