08-25-2006, 11:06 PM
Hard work. Way hard work. Constant marketing, networking, PR activities. Just as with brink and mortar, the people that put in the time get the payoff. Just as with brick and mortar, the payoff can be big or small. The advantage to internet sales is you can keep some costs down, so its a much easier business for people to get started in - but that's the end of the "easier" part. After the entry costs, everything else is the same old hard work.