09-05-2006, 09:51 PM
hey zach,
viral's something that spreads like a virus.
you'd typically see exponential growth.
the marketing could take on a life of it's own outside of online, to offline as well.
for example, your colleague tells you abt this crazy clip on youtube, like the bus uncle clips or the william hung clip. you watch it, laugh, tell someone else.
you're seeing exponential growth with viral mkting.
in a way, it's a forum of guerilla mktg, where you're getting results far in proportion to the effort you put in.
simple, isnt it?
viral's something that spreads like a virus.
you'd typically see exponential growth.
the marketing could take on a life of it's own outside of online, to offline as well.
for example, your colleague tells you abt this crazy clip on youtube, like the bus uncle clips or the william hung clip. you watch it, laugh, tell someone else.
you're seeing exponential growth with viral mkting.
in a way, it's a forum of guerilla mktg, where you're getting results far in proportion to the effort you put in.
simple, isnt it?
zach Wrote:Thanks andrew, interesting post. What do you call "viral marketing"?