02-10-2007, 06:23 PM
berlin, When a publisher (content site) displays AdSense ads, they are displaying an ad that someone created in AdWords.
So, when you want to be the advertiser, you goto AdWords and creat your text or graphic ad. You have the option to add 20 key words or phrases. Your ads display on search & content sites. (ie: adsense)
You can track clicks by keywords, ad campaigns..etc. THe most I had was .03% and I didn't quite like that. I spent $30.01 for a multitude of impressions, but only got 75 clicks. Out of those clicks... only 10 gave me a ROI. (return on investment)
So, when you want to be the advertiser, you goto AdWords and creat your text or graphic ad. You have the option to add 20 key words or phrases. Your ads display on search & content sites. (ie: adsense)
You can track clicks by keywords, ad campaigns..etc. THe most I had was .03% and I didn't quite like that. I spent $30.01 for a multitude of impressions, but only got 75 clicks. Out of those clicks... only 10 gave me a ROI. (return on investment)