How Steve Jobs Got The AppStore.com Domain and Trademark For Free
#1
I’m sure you’ve all heard about Steve Jobs resigning as CEO of Apple. Today, I read a post that stood out among the sea of farewells and Apple nostalgia. I really didn’t think I would be writing a post about Steve Jobs myself, but this is a great look at the impact domains, especially generic brands, can have on business.

In 2003, Benioff brought a few members of his executive team to visit Steve Jobs. The words of wisdom he would receive turned out to have profound implications for both Salesforce and Apple.

“You have a fantastic enterprise application here, but you’ve got to build an ecosystem.”

The Salesforce.com team took the advice to heart and developed a new technology called “App Store”, where users could buy enterprise applications and run them within Salesforce.

The project ended up launching under a different name, “App Exchange.” But, Benioff liked the App Store name so much that he purchased the domain name AppStore.com and corresponding trademark.

Years later, in 2008, Benioff was in the audience when Steve Jobs announced his own App Store. After the announcement, Benioff went up to Steve Jobs and offered the AppStore.com domain and the trademark rights as a gift, in appreciation of his help in 2003.

Apple now defends the trademark in court and uses the powerful generic brand to reign-supreme over other application platforms. Now that is a domain that is truly priceless.





About Eranet
Todaynic.com International Limited(Eranet.com) was incorporated in Hong Kong in 2005, directly under Todaynic.com, Inc. which was established in 2000. As one of the first ICANN (The Internet Corporation for Assigned Names and Numbers), Verisign, HKDNR, and CNNIC (The China Internet Network Information Center) accredited registrars, Eranet is also a leading provider of services in domain name registration and web hosting.

Register domain names here
Reply
#2
thanks for the story
Reply
#3
Well before the app boom, the domains were worthless, now anything with 'app' in it is gold
Reply
#4
Thanks for the story.But i guess he deserves it.
Reply
#5
cool story, I never knew!
Reply


Possibly Related Threads...
Thread Author Replies Views Last Post
  How to choose a domain name Williamhawk 2 24 12-07-2017, 12:47 PM
Last Post: domainname
  Install SSL on an invalid domain cPanel account Williamhawk 0 21 11-30-2017, 05:02 AM
Last Post: Williamhawk
  DOMAIN DEVELOPMENT Williamhawk 0 14 11-28-2017, 06:10 AM
Last Post: Williamhawk
  What is domain name papia 22 6,359 10-26-2017, 11:30 AM
Last Post: saurabh mathur
  DOMAIN DEVELOPMENT? Williamhawk 0 39 10-25-2017, 01:17 PM
Last Post: Williamhawk
  How much will a domain cost? Williamhawk 0 40 10-25-2017, 01:11 PM
Last Post: Williamhawk
  Having certain characters in a domain name. Shortie861 1 852 03-08-2016, 01:13 PM
Last Post: Misti
  Do you hide your details on a domain? Shortie861 1 826 03-08-2016, 01:05 PM
Last Post: Misti
  Buying the same domain name with different extensions Shortie861 1 781 03-08-2016, 12:23 PM
Last Post: Misti
  How to Make or Identify a Premium Domain? HeatherWhite 4 2,137 06-16-2013, 05:08 PM
Last Post: RoseAnn

Forum Jump:


Users browsing this thread: 1 Guest(s)