What is the site optimization process
What is the site optimization process?
  1. Anchor text link in the station.
  1) add the anchor text hyperlink to the information page in combination with SEO keywords.
  2) the anchor text of each page is controlled in 1-3.
  3) the link page should be relevant to the keyword.
  4) do not use the same keyword to link a URL and try to use different anchor text.
  Make the links look more natural.
  5) special treatment of key page links (front page, special page, etc.)
  2. Page keyword layout and density.
  1) check whether the title\keyword\description of each page is complete, and the keyword has no layout.
  (click on the front page -- channel page -- feature page -- list page -- page detail)
  2) the page keyword refers only to the content of the current page, not the entire website, the channel, etc.
  3) the title of the product category can also be used as a more specific keyword.
  4) take the audience‘s perspective and combine the user’s search habits to fill in the appropriate keywords.
  (refer to baidu‘s related search)。
  5) different keywords must be separated by commas in English.
  6) the key words should be 3-5.
  7) check the keyword of each page in the page where the density (suggested at 5%) can be controlled by product reviews.
  3. Check the information writing specification.
  1) the first paragraph of the article must appear the page keyword, and the first paragraph can appear in the part of the page keyword.
  2) the last paragraph of the article should also appear the page keyword, as far as possible to arrange the page keyword in the end of the article.
  3) page keywords in the body of the article should have certain proportion distribution (typically 2-8%), on the premise of not affect reading, some page keywords can be used in place of the pronoun.
  4) the key words of the page should be unified in an article.
  4. Check the picture specification.
  1) all products, information reference pictures when uploading should add ALT attribute, and the content of the ALT attribute must conform to the image itself, but also as far as possible page keywords.
  《 img SRC = “。..”
  Alt =“ keyword ”width=“90” height=“72” /》《/img》。
  2) each picture should be accompanied with appropriate text description, and the text should contain the key words of the page.
  3) as far as the information is concerned, try not to leave too many pictures (1-3 inside), if you can put the product pictures of the website best.
  4) if the product picture needs to be hyperlinked, add title caption.
  The Alt attribute.
  Better writing (describing the content of the picture without forgetting the nested keywords) :
  《img SRC =“logo. JPG ”Alt =“ website logo”/》。
  Warning writing (keyword piling, avoid as much as possible) :
  《img SRC =“logo. JPG ”Alt =“ keywords ”/》。
  5. Assisted in sorting out the long tail keywords in cosmetics and real-time hot keywords.
  6. Collect keywords and external links of competitors.
Website optimization is the process of using controlled experimentation to improve a website’s ability to drive business goals. To improve the performance of their website, website owners implement A/B testing to experiment with variations on pages of their website to determine which changes will ultimately result in more conversions (eg. demo requests, increases in organic search results, more purchases, reduced customer service time, etc.).
Website optimization is the process of making changes to our website so that our website will appear in higher ranks when we search it in Google. It is the process of using controlled experimentation to improve the websites ability to drive business goals.

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