03-28-2018, 08:50 AM
Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. Your Quality Score depends on multiple factors,
Your click-through rate (CTR).
The relevance of each keyword to its ad group.
Landing page quality and relevance.
The relevance of your ad text.
Your historical AdWords account performance.
Your click-through rate (CTR).
The relevance of each keyword to its ad group.
Landing page quality and relevance.
The relevance of your ad text.
Your historical AdWords account performance.