01-29-2018, 09:49 AM
Although SEO and the Search Engine Result Pages (SERPs) have evolved significantly over the past several years, many content creators still think that content optimization is about sprinkling keywords throughout their content and hoping for the best. Of course, nothing could be further from the truth.
For any keyword, the search engines deliver millions of results. Some are likely extremely well-optimized for the keyword, while others simply use variants. Crowding the SERPs, of course, are any number of results, including:
Traditional Search Ads
Shopping Ads
Images Results
Video Results
Social Results (particularly if the user is logged into Google+)
Local Results
Knowledge Graph Results
This doesn’t leave a lot of room for your keyword optimized content to shine. Which is why you’ve got to create more than optimized content to get noticed.
For any keyword, the search engines deliver millions of results. Some are likely extremely well-optimized for the keyword, while others simply use variants. Crowding the SERPs, of course, are any number of results, including:
Traditional Search Ads
Shopping Ads
Images Results
Video Results
Social Results (particularly if the user is logged into Google+)
Local Results
Knowledge Graph Results
This doesn’t leave a lot of room for your keyword optimized content to shine. Which is why you’ve got to create more than optimized content to get noticed.